Domain names - what, why, how ?
Your website legitimises your business, your blog, your brand. Domain names represent who you are, what you are offering, and where you are located. Domain names can include your company name, your brand, or your product. And, ultimately, they create a professional image. If you have an idea of what you would like to register, search for available domains now. Once registered, take care to secure your domain names and your website.
Send the right message to the right audience
It’s a big list! Your domain name should be easy to remember, short and simple. You need to be able to share it with people without having to spell it, so test it over the phone. Consider registering misspellings and plural/singular forms, to catch all the searches. If you offer lots of products, or target different audiences around the world, you can register domain names for each product, and country code domains for the different countries.
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FAQs
What is a domain name?
A domain name is essentially an address for your website.
Each website’s IP address is linked to a domain, a name easy to remember and type in your browser.
What is a domain extension?
Also called Top-Level Domains (TLDs), domain extensions are the last part of a domain name, located after the dot.
E.g.: In eurodns.com “.com” is the domain extension.
Where can I buy a domain?
You can buy your domain through a registrar, the company that manages the reservation of domain names. As an example, EuroDNS is a registrar.
The registrar takes care of the initial registration process, but also provides support with domain renewal or transfer. They are in charge of providing technical support to registrants experiencing issues related to their domain. No registrar sells all domain extensions, so you may have to check more than one registrar to find your preferred TLD. We recommend comparing the offers from several registrars whose websites you can easily find on Google.
How much does a domain cost?
It depends. Each domain has its own price that can typically go from as cheap as €1,00 to hundreds of euros per year.
What is a good domain name?
A good domain name is easy to remember, simple and not too specific. It is good practice to also register similar domains to your main one to protect your brand against hackers.
Ensure to enter correct registration information, as it will be published in the WHOIS database and visible to anyone who would like to contact you. If you enter the wrong information, you won’t receive notifications when your domain is about to expire.
Before registering a domain, you should check it for trademark infringement to ensure there are no conflicts of interest with existing trademarks.
For how long should I register my domain name?
You can usually register a domain for anywhere between one to ten years, but some domains have a minimum registration period of 2 years.
What is a premium domain?
Premium domains are high-quality domains an entity has already registered with the aim of making a profit when selling it . These domains are more expensive, short, contain keywords, have a trustworthy TLD, and most importantly: a strong domain history with link juice and good traffic stats..
Example of premium domain:
- Carinsurance.com
- Hotels.com
What is a second-level domain (SLD)?
A second-level domain is the part of the domain name that is located to the left of the domain extension.
e.g.: in example.com, “example” is the SLD.
Should I register multiple domains?
It is recommended practice to register variations of your domain name. You should register common misspellings of your domain, singular, plural and hyphenated versions of your name, as well as other domain extensions. For more information, please download our free Domain Management Guide.
What is WHOIS?
Whois is an Internet record listing that shares information about the owner of a domain and how to contact them. Unless a registrant chooses to hide their Whois information, it will be accessible to the public.
What is ICANN?
ICANN stands for Internet Corporation for Assigned Names and Numbers. It is a non-profit based in California and created in 1998. Its goal is to manage the domain name system, root servers, IP addresses.
How to manage a large domain portfolio?
We recommend having all your domains registered with a single registrar also offering extensive domain services such as web hosting, SSL certificates, DNS services and professional email. This will help you protect your brand against cybersquatting and other online threats. To know more about domain management, don’t hesitate to consult our dedicated blog.